Differences Between Compilers and Interpreters

Before the Java and C# programming languages appeared, computer programs were only compiled or interpreted. Languages like Assembly Language, C, C, Fortran, Pascal were almost always compiled into machine code. Languages like Basic, VbScript and JavaScript were usually interpreted. So what is the difference between a compiled program and an Interpreted one? Compiling To write a program takes these steps: Edit the ProgramCompile the program into Machine code files.Link the Machine code files into a runnable program (also known as an exe).Debug or Run the Program With some languages like Turbo Pascal and Delphi steps 2 and 3 are combined. Machine code files are self-contained modules of machine code that require linking together to build the final program. The reason for having separate machine code files is efficiency; compilers only have to recompile source code that have changed. The machine code files from the unchanged modules are reused. This is known as making the application. If you wish to recompile and rebuild all source code then that is known as a Build. Linking is a technically complicated process where all the function calls between different modules are hooked together, memory locations are allocated for variables and all the code is laid out in memory, then written to disk as a complete program. This is often a slower step than compiling as all the machine code files must be read into memory and linked together. Interpreting The steps to run a program via an interpreter are Edit the ProgramDebug or Run the Program This is a far faster process and it helps novice programmers edit and test their code quicker than using a compiler. The disadvantage is that interpreted programs run much slower than compiled programs. As much as 5-10 times slower as every line of code has to be re-read, then re-processed. Enter Java and C# Both of these languages are semi-compiled. They generate an intermediate code that is optimized for interpretation. This intermediate language is independent of the underlying hardware and this makes it easier to port programs written in either to other processors, so long as an interpreter has been written for that hardware. Java, when compiled, produces bytecode that is interpreted at runtime by a Java Virtual Machine (JVM). Many JVMs use a Just-In-Time compiler that converts bytecode to native machine code and then runs that code to increases the interpretation speed. In effect, the Java source code is compiled in a two-stage process. C# is compiled into Common Intermediate Language (CIL, which was previously known as Microsoft Intermediate Language MSIL. This is run by the Common Language Runtime (CLR), part of the .NET framework an environment that provides support services such as garbage collection and Just-In-Time compilation. Both Java and C# employ speedup techniques so the effective speed is almost as fast as a pure compiled language. If the application spends a lot of time doing input and output like reading disk files or running database queries then the speed difference is barely noticeable. What Does this Mean to me? Unless you have a very specific need for speed and must increase the frame rate by a couple of frames per second, you can forget about speed. Any of C, C or C# will provide sufficient speed for games, compilers, and operating systems.

The Death Penalty Is Something That Has Been Debated For

The death penalty is something that has been debated for many years, as people wonder whether carrying out the death penalty constitutes cruel and unusual punishment. The definition of cruel and unusual punishment includes deliberately degrading punishment, such as torture or a punishment that is to sever for the crime committed. I believe the death penalty to be inhumane and unnecessary no matter the circumstances. Whether how horrible acts of the criminals are I feel the death penalty is unethical. Clearly, those in favor of the death penalty see the world through the saying â€Å"an eye for an eye† or the justification from the idea of retribution. Retribution is like justice such as people are punished because they deserved to be punished†¦show more content†¦On December 14, 2009, Kenneth Biros from Ohio was sentenced to death by lethal injection. However, instead of the tradition three-drug combination executioners used one drug. During the process â€Å"it took executioners thirty minutes to find a vein for the needle, compared with the two hours spend hunting for a vein on the last prisoner Ohio tried to kill, Romell Broom.† (New York Times, 2009) The other prisoner Broom was due for lethal injection but, after eighteen attempts the executioners gave up. One of the most memorable botched executions was of Frank J. Coppola who was sentenced to death by electric chair on August 10th, 1982. After an excruciating 55-seconds of the only the first jolt of electricity, Frank was still alive. Finally, a second jolt of electricity was activated. all together producing enough power to start burning away his hair, clothes, and his whole body filling the room with smoke and the awful smell of burning flesh. Clearly showing the long, horrible process the death penalty must go through is a cruel process that shouldn’t be allowed in the United States. Today’s justice system is a complex system that has many problems and isn’t perfect. The hardest part of the justice system today is to determine if an individual is guilty or innocent. The death penalty is thought to sway or scare individuals into following the law and to avoid the chance of being put to death. The death penalty is an invalid act set towardsShow MoreRelatedCapital Punishment : A Controversial Issue957 Words   |  4 Pages Capital punishment has been a controversial issue that still exists in America today. Capital punishment is a law passed by the government to punish any individual that has been convicted of committed a heinous crime. The death penalty has been a method used throughout history as punishment for criminals. The punishment also known as the death penalty is a scheduled execution, which would be done with lethal injection. The reason why this punishment is chosen is because when crimes are committedRead MoreThe Argument Of Cruel And Un usual Punishment1293 Words   |  6 Pagesbe required, nor excessive fines imposed, nor cruel and unusual punishments inflicted.† Specifically, the idea of cruel and unusual punishment has been a topic of dispute since its inception. Although the United States practiced execution as a punishment beforehand, â€Å"the Supreme Court did not address the death penalty issue until 1972.† It is often debated how we are to define cruel and unusual because of the vague nature of the terms. Because it is thought that the terms were kept vague in orderRead MoreArgumentative Essay On Death Penalty1664 Words   |  7 PagesMaddison Higdon Mrs. Gallos English 3 21 November 2017 The Death Penalty From 1973 to mid 2017, the death penalty has been used over 1,400. This highly opinionated topic has been intensely debated among the countrys top scholars. Justice along with closure, is a large argument that most people bring up while debating this topic. â€Å"But the only reason Belinda Crites needs to support the death penalty is ‘what Eric Nance did to my cousin.’† (Santhanam). The argument of whether families of the victimRead MoreCapital Punishment And The Death Penalty1031 Words   |  5 PagesCapital punishment has been a part of the U.S criminal justice system for centuries. The death penalty has been the most controversial aspect. The death penalty is legal in 33 states but the rest of the 19 states abolished it. There are over half of Americans that support the death penalty while the rest of them believe that it is unacceptable. People who support the death penalty believe that capital punishment lowers future crime rates, but people who are against it believe that it is a cruelRead MoreCapital Punishment As A Form Of Retribution1149 Words   |  5 PagesA code or set of laws has governed civilizatio ns since they were created. For most ancient and non industrial civilizations there was no refuting what the final punishment was going to be. The most severe and often most brutal was being ruled to die. The death penalty has been a major controversy for decades. Immanuel Kant, a German philosopher, stated that â€Å"a person should not be treated as a means to an end, but as an end in him or herself.† Capital punishment does not abide by this principle.Read More Capital Punishment Is Barbaric Essay1106 Words   |  5 Pagesmurder, terrorism, kidnapping, and even for perjury causing the execution of an innocent person. It has been debated for years, whether or not the death penalty is just. And over two-thirds of the countries in the world have disallowed any form of government from practicing the death penalty. In the Eighth Amendment of our Constitution it is stated that cruel and unusual punishments, such as death, shall not be inflicted upon a man. The insertion of this small statement in one of the documents thatRead MoreAgainst Capital Punishment1084 Words   |  4 Pagesmorally wrong, but it is the ultimate inhuman punishment. Bryan Stevenson, an attorney for death row inmates states, â€Å"The reality is that capital punishment in America is a lottery. It is a punishment that is shaped by the constraints of poverty, race, geography and local politics† (Rutherford.org). Capital punishment is not just looked at by the crime someone has committed; it looks at how much money one has, where one lives and one’s ethnicity. Capital punishment is not only morally wrong, but itRead MoreDown With The Death Penalty1522 Words   |  7 PagesJohnson English III 8/3/15 Down with the Death Penalty Introduction Life is a precious thing. This is something that the majority of people can agree on. It’s for this reason that taking someone’s life is one of the most if not the most disgraceful of crimes. Murder is a crime deserving of the harshest punishment available at the hands of the criminal justice system. This brings us to one of the most debated upon issues of today. Is taking the life of one who has taken the life of others an acceptableRead More Capital Punishment: Not Cruel and Not Unusual Essay1276 Words   |  6 Pages Capital punishment and the practice of the death penalty is an issue that is passionately debated in the United States. Opponents of the death penalty claim that capital punishment is unnecessary since a life sentence accomplishes the same objective. What death penalty opponents neglect to tell you is that convicted murders and child rapists escape from prison every year(List of prison escapes, 2015). As I write this essay, police are searching for two convicted murders who escaped fromRead MoreCapital Punishment : Is It Necessary?1373 Words   |  6 Pagessupporters those who are in favor of capital punishment. They believe that the death penalty is absolutely necessary because it is a form of prevent crime. Also, they said that the death penalty honors human being self-esteem by treating the criminal as a free moral character in the life story able to control his own destiny for good or for bad. The death penalty gives consolation to the victim s families who have been hurt so much. Some family members of crime victims may take long periods of time

Frees Antiheroism In Hamlet Hamlets Essay Example For Students

Frees Antiheroism In Hamlet Hamlets Essay Antiheroism In HamletAntiheroism has always been an interesting aspect of a character that authors have chosen to illustrate. In literature, there has been countless antiheroic characters, from Randle McMurphy in One Flew Over the Cuckoos Nest and Allie Fox in The Mosquito Coast, to others as famous as Robin Hood and By literary definition, an antihero is the hero of the play or novel, but has negative attributes which separate him or her from the classic hero such as Superman. Such negative aspects may include a violent nature, use of coarse language, or self serving interests which may inadvertently depict the protagonist as a hero since the result of serving those interests may be the betterment of society or an environment. In William Shakespeares Hamlet, the protagonist, Hamlet, is depicted as an antihero. One main factor which gives Hamlet such a label is that he draws sympathy, as well as admiration, from the reader since Hamlet feels the pain of losing his father along with the burden and obstacles in avenging his murder. Act four places a special emphasis on Hamlets intelligence. In scene two, Hamlet is very insolent and rude towards Rosencrantz and Guildenstern with such phrases as, That I can keep your counsel and not, mine own. Beside, to be demanded of a sponge, what replication should be made by the son of a king? (IV, ii, 12-14) The reference to the sponge reflects the fact that Rosencrantz and Guildenstern are easily ordered by the king and do not have minds of their own. Hamlet does not like Rosencrantz and Guildenstern since they are servants of the Claudius, Hamlets mortal enemy. The reader does not like Rosencrantz and Guildenstern either which causes the reader to side with Hamlet. Another incident of Hamlets high intelligence is shown when he Hamlet tells Rosencrantz and Guildenstern, I am glad of it: a knavish sleeps in a foolish ear. (IV, ii, 24-25) This statement leaves Rosencrantz and Guildenstern more or less confused. Hamlet is clearly more clever than the two of them combined and is able to toy with them.Hamlet has an excellent command of the language and because of it, can use words to the point that those around him will not understand and may label him as crazy. Hamlet shows another example of his cleverness, this time towards Claudius, when he says, I see a cherub that sees them. But, come; for England! Farewell, dear mother. (IV, iii, 49-50) The cherub, or the angel, gives Hamlet a sense of superiority over Claudius. Having an angel at ones side would be a definite sign of power, which is exactly what Hamlet tries to maintain over Claudius in their constant power struggle. Just when Claudius thinks he controls Hamlet, it is really Hamlet who has the upper hand over Claudius. There are very strong philosophical references made by Hamlet in this act regarding life and death. Hamlet tells Claudius, Your worm is your only emperor for diet: we fat all creatures else to fat us, and we fat ourselves for maggots: your fat king and your lean beggar is but variable service, two dishes, but to one table: thats the end. (IV, iii, 21-26) This statement id a reference to the food chain, and in turn, a reflection on the meaning of life. It illustrates the equality of men in that whether one is born to be a king or a beggar, when one dies, we are all equal. Worms and maggots do not treat anybody differently once one is dead and buried. The final scene draws the greatest sympathy towards Hamlet even though he is not even in the scene. The forces of Claudius and Laertes have combined against Hamlet. .ubd860ef6cd818a312ecb8cb57c9578ae , .ubd860ef6cd818a312ecb8cb57c9578ae .postImageUrl , .ubd860ef6cd818a312ecb8cb57c9578ae .centered-text-area { min-height: 80px; position: relative; } .ubd860ef6cd818a312ecb8cb57c9578ae , .ubd860ef6cd818a312ecb8cb57c9578ae:hover , .ubd860ef6cd818a312ecb8cb57c9578ae:visited , .ubd860ef6cd818a312ecb8cb57c9578ae:active { border:0!important; } .ubd860ef6cd818a312ecb8cb57c9578ae .clearfix:after { content: ""; display: table; clear: both; } .ubd860ef6cd818a312ecb8cb57c9578ae { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ubd860ef6cd818a312ecb8cb57c9578ae:active , .ubd860ef6cd818a312ecb8cb57c9578ae:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ubd860ef6cd818a312ecb8cb57c9578ae .centered-text-area { width: 100%; position: relative ; } .ubd860ef6cd818a312ecb8cb57c9578ae .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ubd860ef6cd818a312ecb8cb57c9578ae .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ubd860ef6cd818a312ecb8cb57c9578ae .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ubd860ef6cd818a312ecb8cb57c9578ae:hover .ctaButton { background-color: #34495E!important; } .ubd860ef6cd818a312ecb8cb57c9578ae .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ubd860ef6cd818a312ecb8cb57c9578ae .ubd860ef6cd818a312ecb8cb57c9578ae-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ubd860ef6cd818a312ecb8cb57c9578ae:after { content: ""; display: block; clear: both; } READ: A Room with a View by E.D. Forster Essay Claudius states, To an exploit now ripe in my device, Under the which he shall not choose but fall, And for his death no wind of blame shall breathe; But even his mother shall unchange the practice, And call it accident. (IV, vii, 65-69) Claudius is willing to undertake any measures necessary to eliminate Hamlet, to the point that it does not matter whether or not it hurts Gertrude in any way. This scene depicts Hamlet as the victim, much like two bullies picking on a smaller child in school, since the king, with the aid of Laertes, is out to kill Hamlet, this time with a passion. Much like a political revolutionary, Hamlet has the system against him and is facing death because of his loyalty and honour towards his father. The fact that Hamlets life is not indeed in jeopardy attributes to his hero status. In addition, his only fault is the desire to avenge his fathers murder, an act considered completely honourable by the reader. However, Hamlets negative attributes include his rudeness towards others, including the fair Ophelia, and a violent nature as shown when he kills Polonius, albeit accidently, and shows no remorse, causing a reclassification from the classic hero, to the more appropriate label of antihero.

Impact and Legacy of Fur Trade in Canada

Question: Discuss about the Impact and Legacy of Fur Trade in Canada. Answer: Introduction Canada was mainly the land of the aboriginal people. The history of Canada is occupied with the racial discrimination and suppression of the aboriginal culture, traditions and values. Some of the historical events weakened the life and identity of Aboriginal people. Canada is now known for the great variety of culture, ethnicity, religions and races. Canada is the place with cultural diversity and the great history of Fur trade. According to the some scholars,, Fur trade was started in North America in 1530s. Fur trade played the main role in forming contact between the Europeans and native North Americans or the people from Canada. The people in North America lived the hunter-gatherer lifestyle and played a significant role in initiation of the fur trade in Canada. This paper will discuss the legacy and impact of Fur Trade in Canada. History of Fur Trade The people in North America were mainly called as the aboriginal people or Indians. The economy of Canada could not be considered as the capitalist economy in the ancient time. Aboriginal people, who acquired the Northern part of America, lived a simple life and were mainly dependent on hunting for their food. Other than hunting, people were dependent on seasonal grains and food resources. The foremost historians of Canada consider Fur Trade in Canada as the change that brought significant changes in the social, political and economic history of Canada (Innis, 1999). The social change was brought by the cultural exchange that took place among the Europeans and native aboriginal people. The economic changes and the economic history is associated with the development of the West by the European colonization. The political history is associated with American Revolution (Innis, 1999). The contact of the Indians with the Europeans played a significant role in the development of the Fur trade. The first contact was established at the banks of St. Lawrence River for the fishing industry. It was a long voyage from Europe to America in small sailing boats and large crews (Carlos, Lewis, 2012). Thus, Europeans found that trading in commodity can be very beneficial that can also bring immediate returns. The first best commodity was the Codfish, which was available in large quantity and also had a ready market in Europe (Innis, 1999). The native people of North America were mainly dependent on hunting for food as well as for clothing. The early exchange or the trade with Europeans initiated with the exchange of the fur of small animals like mink and beaver in exchange of knives and other metal based products. The Europeans were attracted towards the well worn pelt of the natives. Some of the earlier demands were for the pelt of beaver, sea otter and occasionally the bear, deer and skunk. In the 16th century wearing a beaver hat came into fashion and this increased the demand of the fur. This brought the revolutionary change in the fur trade industry. The part of America from where the trading was done was also called as the New Found Land and this land has many things that grabbed the attention of Europeans (Carlos, Lewis, 2012). The high quality pelts were only available in the season of winters, because the coat was thick. Such coat could only be received from the place where winters are very severe. So, the fur trade predominantly started from the region, which is now known as Canada. Thus, the credit of current position of Canada could also be given to its geographical location that promoted fur trade (Andersen, 2008). The early Europeans and traders recognized that there is abundance of fur bearing animals in North America and thus, their lust for more profit increased. The native people had the skills to trap the animals and collect fur from the, Thus, they used to collect fur in winters and kept them until the Europeans came in the season of spring (Dolin, 2011). Impact of Fur Trade in Canada The dependence of the natives on the fur trade increased over time. They were dependent on fur trade to receive European food, arms and ammunition. They had no time to hunt for their own food, as they were mainly hunting for the purpose of collecting fur. This in turn changed the economy of Canada. The economy, which was earlier dependent on the shared food, they now had the new economic system. This system was based on the individual profit gained through fur trade (Carlos Lewis, 2008). With the increase in the demand of the beaver fur, this was fur was started to be exported through agents in French, Dutch and English colonies. Fur trade became one of the most significant economic ventures for Canada. Fur trade became the primary source of income for the North Americans and economy of Canada changed. The impact of fur trade was also seen in the social changes that were taking place. The French people, who came for trade in the native lands, took the native wives and a mixed breed was evolved (Metis people) (Andersen, 2008);(Rude Deiter, 2004). Also in the need of more fur, the communal hunting grounds were divided and the beginning of the territorial ownership started in native Indian communities (Carlos Lewis, 2008). With the fur trade the number of animals also declined. Earlier native people only hunted for food, but now they were hunting to get more and more fur. This is because more fur will bring more money. Thus, the population of beaver was decimated. Another major change brought by the fur trade was the entrance of black robes in Canada (Dewar, 2012). These were the Catholic missionaries, which were mainly Jesuits, who came to change the religion of the native people and thus, Christianity was introduced. Many new diseases and the use of alcohol were introduced in the native communities through European people, which significantly demoralized the native cultural values (Pomfret, 2013). However, by the 1800s the changing fashion trends in Europe, collapsed the fur trade and brought great reduction in the fur prices. The fur companies, which were established, had failed to continue their progress. The native people and native communities had been lead towards poverty and they also lost thei r political influence, which they once had (Krech III, 2008). In the modern time also the fur industry went through great depression by the recession of the year 2008. The recession brought downfall in the rate of expensive fur coats and hats. Conclusion Fur trade in Canada brought significant cultural, social and economical changes in the Canada. Canada was the part of North America. The land was acquired by the native aboriginal population, also called as Indians. Aboriginal people were mainly dependent on hunting and seasonal grains for their food. When Europeans came to North America they started the exchange of guns, metal and iron products in exchange of fur. The market of fur was very high in Europe. The traditional and social structure of the native communities was enhanced. But, introduction of the guns in North America increased the power struggle among the chiefs. Some of the other negative impacts of fur trade were that many diseases were introduced in the native communities, which significantly brought great decline in the native population. Outbreak of many diseases can be traced through the route of fur trading. The communities were divided and struggle among people increased. The racial discrimination towards aborigin al people also increased. Fur trade brought many challenging changes in Canada. However, the major positive change was brought in the position of women and their entrance in the jobs. References Andersen, C. (2008). From nation to population: the racialisation of Mtis in the Canadian census.Nations and Nationalism,14(2), 347-368. Carlos, A. M., Lewis, F. D. (2012). Exchange among Native Americans and Europeans before 1800 Strategies and Interactions. Carlos, A., Lewis, F. (2008). The Economic History of the Fur Trade: 1670 to 1870.EH. Net Encyclopedia, Robert Whaples ed. March,16. Dewar, D. P. (2012). Fur, Fortune, and Empire: The Epic History of the Fur Trade in America (review).Journal of World History,23(3), 699-702. Dolin, E. J. (2011). Fur, Fortune, and Empire: The Epic History of the Fur Trade in America (review).Register of the Kentucky Historical Society,109(1), 81-83. Innis, H. A. (1999).The fur trade in Canada: An introduction to Canadian economic history. University of Toronto Press. Krech III, S. (Ed.). (2008).Indians, animals, and the fur trade: A critique of keepers of the game. University of Georgia Press. Pomfret, R. (2013).The economic development of Canada. Routledge. Rude, D., Deiter, C. (2004).From the Fur Trade to Free Trade: Forestry and First Nations Women in Canada. Status of Women Canada.

The Existence of Audit Expectation Gap Essay Example

The Existence of Audit Expectation Gap Essay The study investigates the existence of audit expectation gap in relation to society’s unreasonable expectations out of auditing in Bangladesh. This also identified the effects of auditing knowledge on the gap. Among all the classes of our society the accounting graduates are expected to have more knowledge on auditing, who represented 60% proxy of the users.For the purpose of the study, the four groups who are chosen as sample users are: (1) General investors (naive) (2) Students not completing any audit course (3) Students completing two (2) courses (Audits III) (IV) Articled students either level I or level II. The questionnaire comprised of two parts, were sent regarding three aspects: audit liability, audit reliability and materiality of audit opinion. It is found that the respondent who are closer to auditing concepts expect reasonably out of the auditors than the others. The knowledge in the respective fields affected the expectations both positively and negatively.Keyw ords: Expectation gap; audit liability; audit reliability; materiality of audit opinion; audit knowledge. Introduction: â€Å"Auditing is the accumulation and evaluation of evidence about information to determine and report on the degree of correspondence between the information and established criteria: Auditing should be done by a competent and independent third person† (Arens and Loebbecke 1988). The auditor in an audit opinion, certifies that the financial statements represent a true and fair view and are prepared in accordance with GAAP (Generally Accepted Accounting Principle) followed by the industry.The collapse of Lehman Brothers, an American bank with $691 billion in 15th September of 2008 along with subsequent bankruptcy of Washington Mutual Bank [$327. 9 billion] in September 26, 2008; General Motor [$91 billion] and CIT Group [$71 billion] in 2009 put the auditing profession and auditing itself into a severe challenge. Auditors’ prudent person concept or u nderperformance of the auditors and society’s over expectation individually or simultaneously result into audit expectation gap. Objectives of the Study Regarding Perpetual Expectation Gap: Expectation Gap was termed by Liggio in 1974 for the first time.Since then it is the significant differences regarding perceived materiality level between auditors and users of financial statements. The AICPA acknowledged the fact that -‘after considerable study of available evidence’ that ‘such a gap does exist’ (Cohen commission Report, AICPA 1978). From the subsequent definition provided by Arrington et al (1983), Monroe and Woodcliff 1993, the two major component was identified by Porter (1983 and 1993): (i)’reasonableness gap’ and (ii)’performance gap’.Reasonableness gap is the difference between what the society does expect the auditors to achieve and what they can reasonably expect to accomplish. Thus point of unreasonable expect ation comes. Performance gap is the difference between the responsibilities society reasonably expects out of audit and auditors’ performance. These gap widens as the role of audit increases. Now this study proceeds to answer the questions- who are the users feeling their expectations are not met and are those expectations reasonable in Bangladesh perspective? The study further tended to discover the impact of audit knowledge in reducing or increasing the gap.It is evident that more knowledgeable the users the closer gap. Reasonably naive investors are expected to seek more from audit report. Literature Review: From the birth of expectation gap, several studies have been conducted by the concerned specialists around the world. The findings were also centered to perpetual expectation gap however this was wider in some cases. In 1977, Baron et al investigated the differences in perceptions between auditors users of financial statement regarding auditor’s fraud detection duties revealed significant differences.In 1988, low et al conducted a study on audit expectation gap found difference in the area of fraud prevention, guaranteeing the accuracy of the financial statements, effective use of government funds management efficiency. In1992 1993, Humphery et al conducted a study regarding auditors’ role through a series of unstructured interviews, questionnaires mini case studies revealed insignificant differences audit functions but significant differences in regard to role of auditors.In June 2004, Javed Siddiqui Taslima Nasreen conducted a study â€Å"Audit expectation gap in Bangladesh: Perceptual differences between Accounting professionals students† and found a significant audit expectation gap. (Journal of Business Studies, University of Dhaka) In December 2004 the above specialist along with Al-amin conducted another study named â€Å"The Presence of a Reasonableness Gap? Students’ Perceptions Regarding Audit and t he Role of Audit Education in Bangladesh† (Journal of Business Studies,Vol. xxv, No. 2, December2004) and concluded somehow differently like –Knowledgeable students expected more unreasonably out of auditing.Methodology of the study: For the purpose of the study, the questionnaire method was applied . The questionnaire method despite its inherent shortcomings chosen appropriate for this study. Here four groups were selected. 20 questionnaires were sent to investors who are in general naive. Similar questionnaires were sent to 10 professionals who are under knowledge or Application level, to 10 students of Dept. of Accounting Information Systems (AIS), University of Dhaka (DU) who have just completed two Audit courses and another 10 questionnaires were sent to students who have no idea under same discipline.The issue of perceptions regarding audit is about measuring attitudes. For the purpose of this study, the seven-point Likert scale was used. Prior studies have used t he Likert scale for measuring the audit expectation gap in different countries (for example Schelluch 1996; Best et al 2001 etc. ) The response scale used for this study was- 1. Strongly agree 2. Moderately agree 3. Slightly agree 4. No opinion 5. Slightly disagree 6. Moderately disagree 7. Strongly disagree Strongly agree Strongly disagree 1. An auditor is a watchdog, not a bloodhound. 1234567 2.Auditor is responsible for audit failure, not for audit risk. 1234567 3. Auditor is responsible for detecting all fraud. 1234567 4. Auditing exists only because of legal binding. 1234567 5. The auditor is responsible for soundness in internal control1234567 6. The auditor is liable for maintaining accounting records. 1234567 7. The auditor is unbiased and objective. 1234567 8. Auditor should provide absolute assurance about the material misstatements in financial statements. 1234567 9. The audit report provides assurance about the entity’s future performance. 234567 10. The auditor a grees with the accounting policies of the entity. 1234567 Analysis and Findings: Survey Analysis: Assessment Point-1: â€Å"The auditor is a watchdog, not a bloodhound† ‘Watchdog means a person or a group of people whose job is to check that companies are not doing anything illegal or ignoring people’s rights’ (www. oup. com) Bloodhound means person or group of people who find any inconsistency regarding the concerned areas. The BSAs contain objectives, requirements application and other explanatory material that are designed to support the auditor in obtaining reasonable assurance.The BSAs require that the auditor exercise professional judgment and maintain professional skepticism throughout the planning and performance of the audit among other things: ? Identify and assess risks of material misstatement, whether due to fraud error, based on an understanding of the entity its environment, including the entity’s internal control. ?Obtain suffici ent appropriate audit evidence about whether material misstatement exists, through designing and implementing appropriate responses to the assessed risks. From an opinion on the financial statements based on conclusions drawn from the audit evidence obtained. (BSA 200; Para-7) Therefore it is evident that this statement contributes to gap between auditors users of financial statement. Assessment Point-2: The Auditors are responsible for Audit failure, not for audit risk. Audit failure occurs when the auditor issues an erroneous audit opinion as the result of an underlying failure to comply with the requirements of generally accepted auditing standards (GAAS).Audit risk represents the risk that the auditor will conclude that the financial statements are fairly stated and an unqualified opinion can be issued when, in fact, they are materially misstated. Because auditors are able to gather evidence only on a test basis detecting well-concealed frauds can be extremely difficult, there is always some risk that the auditor will not uncover a uncover a material fraud even though the auditor complied with GAAS. (Arens Loebbecke) So, the statement affects audit expectations gap. Assessment Point-3: ‘The auditor is responsible for detecting all the fraud’.BSA 200, â€Å"Objective and General Principles Governing and Audit of Financial Statements,† clearly states the objectives of an audit- The objective of an audit of financial statements is to enable the auditor to express an opinion whether the financial statements are prepared, in all material respects, in accordance with an identified financial reporting framework. An audit conducted in accordance with BSAs is designed to provide reasonable assurance that the financial statements taken as a whole are free from material misstatement, whether caused by fraud or error. (Paragraph 2, BSA 200)Assessment Point-4: â€Å"Audit exists only because of legal bindings†. Section 210 of the Company A ct, 1994 describes- ‘Every company shall, at each annual general meeting appoint an auditor or auditors to hold office from the conclusion of that meeting until the next annual general meeting and shall within seven days of the appointment, give intimation thereof to every auditor so appointed: Provided that, no person can be appointed auditor of any company unless his written consent has been obtained prior to such appointment or re-appointment. ’ The section seeks for statutory audit that must be complied.A twenty four (24) years study of Wanda A. Wallace on â€Å"The economic role of the Audit in free regulated market: A look back A look forward†, revealed that beyond legal requirement, the audit is very much significant. She clarified her argument from three (3) points of view- i) Stewardship hypothesis or Agency theory ii) Information Hypothesis iii) Insurance Hypothesis. Still 77% of the companies audit their financial statements. So it is expected to au dit financial statements beyond legal bindings. Assessment Point-5: ‘The auditor is responsible for soundness in internal control structure of the entity. â€Å"Internal control system† means all the policies and procedures (internal controls) adopted by the management of an entity to assist in achieving management’s objective of ensuring, as far as practicable, the orderly and efficient conduct of its business, including adherence to management policies, the safeguarding of asset , the prevention and detection of fraud and error ,the accuracy and completeness of the accounting records, and the timely preparation of reliable financial information (BSA 400). However, during the course of the audit, the auditor has to assess the entity’s internal control system in order to identify audit risk.Assessment Point-6: ‘The auditor is liable for maintaining accounting records. ’ It has been made clear that it is not the responsibility of the auditor to prepare or to maintain the clients’ accounts. The audit report is also required to contain a paragraph specifying the responsibilities of the auditors-The report should include a statement that the financial statements are the responsibility of the entity’s management and a statement that the responsibility of the auditor is to express an opinion on the financial statements based on the audit (BSA700).Therefore, it affects the expectation gap as from naive point of view the statement seems accurate. Assessment Point-7: ‘The auditor is unbiased and objective. ’ Paragraph 1. 1 of the Code of Professional Ethics (2001) states – A professional accountant should be fair and should not allow prejudice or bias, conflict of interest or influence of others to override objectivity. Therefore, a society should reasonably expect the auditor to be unbiased objectivity. Assessment Point-8: ‘Auditor should provide absolute assurance about the material misst atement in financial statements. The primary objective of audit is to draw a conclusion on the fairness of the Financial Statements. The secondary objective is to detect errors and frauds. (BSA 200) The objective of an audit of financial statements is to enable the auditor to express an opinion as to whether the financial statements are prepared, in all material respects, in accordance with an applicable financial reporting framework. The form the audit conclusion takes is that auditors state whether the financial statement give a true and fair view. This is an expression of reasonable assurance. ICAB Manual) BSA 200, specifying the objectives of audit clearly mentions that the auditors only provide reasonable assurance and not absolute assurance regarding the absence of material misstatements. Assessment point 9: ‘The audit report provides assurance about the entity’s future performance. ’ When the auditors express an opinion, they only guarantee the absence of material misstatements and the conformance with accepted accounting practices. However, this is not an assurance regarding the future or current performance of the entity.As stated in BSA 200 Although the auditor’s opinion enhances the credibility of the financial statements, the user cannot assume that the opinion is an assurance as to the future viability of the entity nor the efficiency or effectiveness with which management has conducted the affairs of the entity. Assessment point 10: ‘The auditor agrees with the accounting policies of the entity. ’ As auditors provide opinion regarding true and fair representation of financial statements and therefore issue four types of audit report-(i) Standard unqualified Audit Report (ii) unqualified Audit Report (iii)Adverse Audit Report and (iv) No Report.In first and second cases the auditors agree with the accounting policies of the entity. Assessment point-11: ‘What do you expect from audit report? ’ Na ive (general) investors expect:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Professional under level i and level ii expect :†¦. Findings of the study: Table-1: Responses of naive (general) investors. Assessment pointsReasonableness scoreMeanDeviation 1. An auditor is a watchdog, not a bloodhound. 7. 002. 724. 28 2. Auditor is responsible for audit failure, not for audit risk. 7. 004. 442. 56 3. Auditor is responsible for detecting all fraud. . 004. 122. 88 4. Auditing exists only because of legal binding. 7. 006. 030. 97 5. The auditor is responsible for soundness in internal control7. 005. 361. 64 6. The auditor is liable for maintaining accounting records. 7. 005. 571. 43 7. The auditor is unbiased and objective. 7. 005. 681. 32 8. Auditor should provide absolute assurance about the material misstatements in financial statements. 7. 005. 231. 77 9. The audit report provides assurance about the entity’s future performance. 7. 006. 800. 20 10.The auditor agrees with the account ing policies of the entity. 7. 004. 392. 61 The table shows significant difference in the assessment point no: 1, 2,3,10. It reveals that naive investors seek or do believe auditor makes way for their decisions, i ,e; the general investors rely much on the auditors’ decision not critically analyzing the opinion but from a naive point of view. Table 2: Responses of Students not completing any audit course. Assessment pointsReasonableness scoreMeanDeviation 1. An auditor is a watchdog not a bloodhound. 7. 004. 092. 91 2.Auditor is responsible for audit failure, not for audit risk. 7. 003. 193. 81 3. Auditor is responsible for detecting all fraud. 7. 004. 922. 08 4. Auditing exists only because of legal binding. 7. 003. 773. 33 5. The auditor is responsible for soundness in internal control7. 005. 661. 44 6. The auditor is liable for maintaining accounting records. 7. 006. 570. 43 7. The auditor is unbiased and objective. 7. 003. 923. 08 8. Auditor should provide absolute assura nce about the material misstatements in financial statements. . 002. 414. 59 9. The audit report provides assurance about the entity’s future performance. 7. 004. 492. 51 10. The auditor agrees with the accounting policies of the entity. 7. 004. 042. 96 The table shows that statistically significant differences exist from the view point of students having no audit idea in terms of the assessment point no: 2,3,4,8. It indicates that they expect unreasonably from the auditors regarding their responsibilities of detecting and preventing all frauds and also auditors’ agreement with the entity’s accounting policies.Table 3: Responses of Students completing two (2) courses (Audits III). Assessment pointsReasonableness scoreMeanDeviation 1. An auditor is a watchdog not a bloodhound. 7. 005. 641. 36 2. Auditor is responsible for audit failure, not for audit risk. 7. 004. 982. 02 3. Auditor is responsible for detecting all fraud. 7. 003. 873. 13 4. Auditing exists only b ecause of legal binding. 7. 005. 111. 89 5. The auditor is responsible for soundness in internal control7. 004. 892. 11 6. The auditor is liable for maintaining accounting records. . 006. 010. 99 7. The auditor is unbiased and objective. 7. 004. 922. 08 8. Auditor should provide absolute assurance about the material misstatements in financial statements. 7. 004. 592. 41 9. The audit report provides assurance about the entity’s future performance. 7. 002. 594. 41 10. The auditor agrees with the accounting policies of the entity. 7. 005. 581. 42 Table 3 presents the study results out of students who completed two audit courses. Significant gap was found in the point that audit report provides prediction of future performances of any entity.Again in detecting and preventing all fraud of any entity. In respect of some of the six audit threats, the auditors’ objectivity and neutrality was questioned resulting in some expectation gap. Table 4: Responses of Articled students either level I or level II. Assessment pointsReasonableness scoreMeanDeviation 1. An auditor is a watchdog not a bloodhound. 7. 006. 810. 19 2. Auditor is responsible for audit failure, not for audit risk. 7. 006. 800. 20 3. Auditor is responsible for detecting all fraud. 7. 002. 024. 98 4. Auditing exists only because of legal binding. . 005. 241. 76 5. The auditor is responsible for soundness in internal control7. 005. 911. 09 6. The auditor is liable for maintaining accounting records. 7. 000. 896. 11 7. The auditor is unbiased and objective. 7. 006. 870. 13 8. Auditor should provide absolute assurance about the material misstatements in financial statements. 7. 001. 315. 69 9. The audit report provides assurance about the entity’s future performance. 7. 004. 812. 19 10. The auditor agrees with the accounting policies of the entity. 7. 002. 114. 89The table shows the survey results from professional students who are from level I and level II of professional accountancy. He re the respondents were in line to set a expectation ceiling. Table -5: Showing the deviations between four respondent groups. Assessment pointsDeviation Table-1Deviation Table-2Deviation Table-3Deviation Table-4 1. An auditor is a watchdog not a bloodhound. 4. 282. 911. 360. 19 2. Auditor is responsible for audit failure, not for audit risk. 2. 563. 812. 020. 20 3. Auditor is responsible for detecting all fraud. 2. 882. 083. 134. 98 4. Auditing exists only because of legal binding. . 973. 331. 891. 76 5. The auditor is responsible for soundness in internal control1. 641. 442. 111. 09 6. The auditor is liable for maintaining accounting records. 1. 430. 430. 996. 11 7. The auditor is unbiased and objective. 1. 323. 082. 080. 13 8. Auditor should provide absolute assurance about the material misstatements in financial statements. 1. 774. 592. 415. 69 9. The audit report provides assurance about the entity’s future performance. 0. 202. 514. 412. 19 10. The auditor agrees with th e accounting policies of the entity. 2. 612. 961. 424. 89We the group ‘CRYSTAL HEART’ conducted this study to address whether the perpetual audit expectation gap between the auditors and the users of financial statements is reasonable and how audit knowledge provided by Dept. of Accounting and Information Systems of University of Dhaka affected this gap. The study were mainly concentrated on identifying audit expectation gap in the areas of audit liability of the auditors, audit reliability from the viewpoint of naive (general) investors, students who have no audit knowledge or have taken at least two audit courses and professionals and materiality of audit report to them.The study revealed the presence of audit expectation gap in Bangladesh. In the area of auditors’ responsibilities the naive (general) investors putting the audit knowledge less students second in row expected much more i,e; unreasonably out of the auditors. The professionals’ responses in dicated their responsibilities were defined in different standards. Another area of this study regarding audit reliability showed a wide gap from each of the four (4) respondent groups. As the auditors work on sampling base, and audit risk is subject to well-organized fraud from the past if the management.Also self-interest threat, review threats are still considerable, the gap in the sense of reliability comprised of a big portion. The other sector of the survey- audit report’s materiality revealed that the decision makers out of the society did not depend much on audit report i,e; the majority portion lacks analysis ability who constitute the expectation floor much away from the ceiling set by the audit assurance providers. Although almost significant portion of respondent considered audit report’s materiality contributing to widen the gap.We also found knowledge on auditing helps in some regard but not to the extent that professionals considered. Conclusion: The stu dy attempted on addressing audit expectation gap in Bangladesh. Further, it assessed whether and how much knowledge on the concerned field affects this gap. The students of University of Dhaka under Dept. of Accounting Information Systems and students under ICAB were proxied on behalf of the users, on the presumption that they are most knowledgeable among the society.The findings of the study reveals the existence of expectation gap, some how it is wider in some aspects and predict a much more gap in terms of the people of the society. It also indicated that so far the students go away from their courses they merge gradually with the general people that predict future expectation gap to be wider. So, future studies should concentrate on clarifying the riskiness of audit by identifying clear sectors of audit expectation gap. The Existence of Audit Expectation Gap Essay Example The Existence of Audit Expectation Gap Essay The study investigates the existence of audit expectation gap in relation to society’s unreasonable expectations out of auditing in Bangladesh. This also identified the effects of auditing knowledge on the gap. Among all the classes of our society the accounting graduates are expected to have more knowledge on auditing, who represented 60% proxy of the users.For the purpose of the study, the four groups who are chosen as sample users are: (1) General investors (naive) (2) Students not completing any audit course (3) Students completing two (2) courses (Audits III) (IV) Articled students either level I or level II. The questionnaire comprised of two parts, were sent regarding three aspects: audit liability, audit reliability and materiality of audit opinion. It is found that the respondent who are closer to auditing concepts expect reasonably out of the auditors than the others. The knowledge in the respective fields affected the expectations both positively and negatively.Keyw ords: Expectation gap; audit liability; audit reliability; materiality of audit opinion; audit knowledge. Introduction: â€Å"Auditing is the accumulation and evaluation of evidence about information to determine and report on the degree of correspondence between the information and established criteria: Auditing should be done by a competent and independent third person† (Arens and Loebbecke 1988). The auditor in an audit opinion, certifies that the financial statements represent a true and fair view and are prepared in accordance with GAAP (Generally Accepted Accounting Principle) followed by the industry.The collapse of Lehman Brothers, an American bank with $691 billion in 15th September of 2008 along with subsequent bankruptcy of Washington Mutual Bank [$327. 9 billion] in September 26, 2008; General Motor [$91 billion] and CIT Group [$71 billion] in 2009 put the auditing profession and auditing itself into a severe challenge. Auditors’ prudent person concept or u nderperformance of the auditors and society’s over expectation individually or simultaneously result into audit expectation gap. Objectives of the Study Regarding Perpetual Expectation Gap: Expectation Gap was termed by Liggio in 1974 for the first time.Since then it is the significant differences regarding perceived materiality level between auditors and users of financial statements. The AICPA acknowledged the fact that -‘after considerable study of available evidence’ that ‘such a gap does exist’ (Cohen commission Report, AICPA 1978). From the subsequent definition provided by Arrington et al (1983), Monroe and Woodcliff 1993, the two major component was identified by Porter (1983 and 1993): (i)’reasonableness gap’ and (ii)’performance gap’.Reasonableness gap is the difference between what the society does expect the auditors to achieve and what they can reasonably expect to accomplish. Thus point of unreasonable expect ation comes. Performance gap is the difference between the responsibilities society reasonably expects out of audit and auditors’ performance. These gap widens as the role of audit increases. Now this study proceeds to answer the questions- who are the users feeling their expectations are not met and are those expectations reasonable in Bangladesh perspective? The study further tended to discover the impact of audit knowledge in reducing or increasing the gap.It is evident that more knowledgeable the users the closer gap. Reasonably naive investors are expected to seek more from audit report. Literature Review: From the birth of expectation gap, several studies have been conducted by the concerned specialists around the world. The findings were also centered to perpetual expectation gap however this was wider in some cases. In 1977, Baron et al investigated the differences in perceptions between auditors users of financial statement regarding auditor’s fraud detection duties revealed significant differences.In 1988, low et al conducted a study on audit expectation gap found difference in the area of fraud prevention, guaranteeing the accuracy of the financial statements, effective use of government funds management efficiency. In1992 1993, Humphery et al conducted a study regarding auditors’ role through a series of unstructured interviews, questionnaires mini case studies revealed insignificant differences audit functions but significant differences in regard to role of auditors.In June 2004, Javed Siddiqui Taslima Nasreen conducted a study â€Å"Audit expectation gap in Bangladesh: Perceptual differences between Accounting professionals students† and found a significant audit expectation gap. (Journal of Business Studies, University of Dhaka) In December 2004 the above specialist along with Al-amin conducted another study named â€Å"The Presence of a Reasonableness Gap? Students’ Perceptions Regarding Audit and t he Role of Audit Education in Bangladesh† (Journal of Business Studies,Vol. xxv, No. 2, December2004) and concluded somehow differently like –Knowledgeable students expected more unreasonably out of auditing.Methodology of the study: For the purpose of the study, the questionnaire method was applied . The questionnaire method despite its inherent shortcomings chosen appropriate for this study. Here four groups were selected. 20 questionnaires were sent to investors who are in general naive. Similar questionnaires were sent to 10 professionals who are under knowledge or Application level, to 10 students of Dept. of Accounting Information Systems (AIS), University of Dhaka (DU) who have just completed two Audit courses and another 10 questionnaires were sent to students who have no idea under same discipline.The issue of perceptions regarding audit is about measuring attitudes. For the purpose of this study, the seven-point Likert scale was used. Prior studies have used t he Likert scale for measuring the audit expectation gap in different countries (for example Schelluch 1996; Best et al 2001 etc. ) The response scale used for this study was- 1. Strongly agree 2. Moderately agree 3. Slightly agree 4. No opinion 5. Slightly disagree 6. Moderately disagree 7. Strongly disagree Strongly agree Strongly disagree 1. An auditor is a watchdog, not a bloodhound. 1234567 2.Auditor is responsible for audit failure, not for audit risk. 1234567 3. Auditor is responsible for detecting all fraud. 1234567 4. Auditing exists only because of legal binding. 1234567 5. The auditor is responsible for soundness in internal control1234567 6. The auditor is liable for maintaining accounting records. 1234567 7. The auditor is unbiased and objective. 1234567 8. Auditor should provide absolute assurance about the material misstatements in financial statements. 1234567 9. The audit report provides assurance about the entity’s future performance. 234567 10. The auditor a grees with the accounting policies of the entity. 1234567 Analysis and Findings: Survey Analysis: Assessment Point-1: â€Å"The auditor is a watchdog, not a bloodhound† ‘Watchdog means a person or a group of people whose job is to check that companies are not doing anything illegal or ignoring people’s rights’ (www. oup. com) Bloodhound means person or group of people who find any inconsistency regarding the concerned areas. The BSAs contain objectives, requirements application and other explanatory material that are designed to support the auditor in obtaining reasonable assurance.The BSAs require that the auditor exercise professional judgment and maintain professional skepticism throughout the planning and performance of the audit among other things: ? Identify and assess risks of material misstatement, whether due to fraud error, based on an understanding of the entity its environment, including the entity’s internal control. ?Obtain suffici ent appropriate audit evidence about whether material misstatement exists, through designing and implementing appropriate responses to the assessed risks. From an opinion on the financial statements based on conclusions drawn from the audit evidence obtained. (BSA 200; Para-7) Therefore it is evident that this statement contributes to gap between auditors users of financial statement. Assessment Point-2: The Auditors are responsible for Audit failure, not for audit risk. Audit failure occurs when the auditor issues an erroneous audit opinion as the result of an underlying failure to comply with the requirements of generally accepted auditing standards (GAAS).Audit risk represents the risk that the auditor will conclude that the financial statements are fairly stated and an unqualified opinion can be issued when, in fact, they are materially misstated. Because auditors are able to gather evidence only on a test basis detecting well-concealed frauds can be extremely difficult, there is always some risk that the auditor will not uncover a uncover a material fraud even though the auditor complied with GAAS. (Arens Loebbecke) So, the statement affects audit expectations gap. Assessment Point-3: ‘The auditor is responsible for detecting all the fraud’.BSA 200, â€Å"Objective and General Principles Governing and Audit of Financial Statements,† clearly states the objectives of an audit- The objective of an audit of financial statements is to enable the auditor to express an opinion whether the financial statements are prepared, in all material respects, in accordance with an identified financial reporting framework. An audit conducted in accordance with BSAs is designed to provide reasonable assurance that the financial statements taken as a whole are free from material misstatement, whether caused by fraud or error. (Paragraph 2, BSA 200)Assessment Point-4: â€Å"Audit exists only because of legal bindings†. Section 210 of the Company A ct, 1994 describes- ‘Every company shall, at each annual general meeting appoint an auditor or auditors to hold office from the conclusion of that meeting until the next annual general meeting and shall within seven days of the appointment, give intimation thereof to every auditor so appointed: Provided that, no person can be appointed auditor of any company unless his written consent has been obtained prior to such appointment or re-appointment. ’ The section seeks for statutory audit that must be complied.A twenty four (24) years study of Wanda A. Wallace on â€Å"The economic role of the Audit in free regulated market: A look back A look forward†, revealed that beyond legal requirement, the audit is very much significant. She clarified her argument from three (3) points of view- i) Stewardship hypothesis or Agency theory ii) Information Hypothesis iii) Insurance Hypothesis. Still 77% of the companies audit their financial statements. So it is expected to au dit financial statements beyond legal bindings. Assessment Point-5: ‘The auditor is responsible for soundness in internal control structure of the entity. â€Å"Internal control system† means all the policies and procedures (internal controls) adopted by the management of an entity to assist in achieving management’s objective of ensuring, as far as practicable, the orderly and efficient conduct of its business, including adherence to management policies, the safeguarding of asset , the prevention and detection of fraud and error ,the accuracy and completeness of the accounting records, and the timely preparation of reliable financial information (BSA 400). However, during the course of the audit, the auditor has to assess the entity’s internal control system in order to identify audit risk.Assessment Point-6: ‘The auditor is liable for maintaining accounting records. ’ It has been made clear that it is not the responsibility of the auditor to prepare or to maintain the clients’ accounts. The audit report is also required to contain a paragraph specifying the responsibilities of the auditors-The report should include a statement that the financial statements are the responsibility of the entity’s management and a statement that the responsibility of the auditor is to express an opinion on the financial statements based on the audit (BSA700).Therefore, it affects the expectation gap as from naive point of view the statement seems accurate. Assessment Point-7: ‘The auditor is unbiased and objective. ’ Paragraph 1. 1 of the Code of Professional Ethics (2001) states – A professional accountant should be fair and should not allow prejudice or bias, conflict of interest or influence of others to override objectivity. Therefore, a society should reasonably expect the auditor to be unbiased objectivity. Assessment Point-8: ‘Auditor should provide absolute assurance about the material misst atement in financial statements. The primary objective of audit is to draw a conclusion on the fairness of the Financial Statements. The secondary objective is to detect errors and frauds. (BSA 200) The objective of an audit of financial statements is to enable the auditor to express an opinion as to whether the financial statements are prepared, in all material respects, in accordance with an applicable financial reporting framework. The form the audit conclusion takes is that auditors state whether the financial statement give a true and fair view. This is an expression of reasonable assurance. ICAB Manual) BSA 200, specifying the objectives of audit clearly mentions that the auditors only provide reasonable assurance and not absolute assurance regarding the absence of material misstatements. Assessment point 9: ‘The audit report provides assurance about the entity’s future performance. ’ When the auditors express an opinion, they only guarantee the absence of material misstatements and the conformance with accepted accounting practices. However, this is not an assurance regarding the future or current performance of the entity.As stated in BSA 200 Although the auditor’s opinion enhances the credibility of the financial statements, the user cannot assume that the opinion is an assurance as to the future viability of the entity nor the efficiency or effectiveness with which management has conducted the affairs of the entity. Assessment point 10: ‘The auditor agrees with the accounting policies of the entity. ’ As auditors provide opinion regarding true and fair representation of financial statements and therefore issue four types of audit report-(i) Standard unqualified Audit Report (ii) unqualified Audit Report (iii)Adverse Audit Report and (iv) No Report.In first and second cases the auditors agree with the accounting policies of the entity. Assessment point-11: ‘What do you expect from audit report? ’ Na ive (general) investors expect:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Professional under level i and level ii expect :†¦. Findings of the study: Table-1: Responses of naive (general) investors. Assessment pointsReasonableness scoreMeanDeviation 1. An auditor is a watchdog, not a bloodhound. 7. 002. 724. 28 2. Auditor is responsible for audit failure, not for audit risk. 7. 004. 442. 56 3. Auditor is responsible for detecting all fraud. . 004. 122. 88 4. Auditing exists only because of legal binding. 7. 006. 030. 97 5. The auditor is responsible for soundness in internal control7. 005. 361. 64 6. The auditor is liable for maintaining accounting records. 7. 005. 571. 43 7. The auditor is unbiased and objective. 7. 005. 681. 32 8. Auditor should provide absolute assurance about the material misstatements in financial statements. 7. 005. 231. 77 9. The audit report provides assurance about the entity’s future performance. 7. 006. 800. 20 10.The auditor agrees with the account ing policies of the entity. 7. 004. 392. 61 The table shows significant difference in the assessment point no: 1, 2,3,10. It reveals that naive investors seek or do believe auditor makes way for their decisions, i ,e; the general investors rely much on the auditors’ decision not critically analyzing the opinion but from a naive point of view. Table 2: Responses of Students not completing any audit course. Assessment pointsReasonableness scoreMeanDeviation 1. An auditor is a watchdog not a bloodhound. 7. 004. 092. 91 2.Auditor is responsible for audit failure, not for audit risk. 7. 003. 193. 81 3. Auditor is responsible for detecting all fraud. 7. 004. 922. 08 4. Auditing exists only because of legal binding. 7. 003. 773. 33 5. The auditor is responsible for soundness in internal control7. 005. 661. 44 6. The auditor is liable for maintaining accounting records. 7. 006. 570. 43 7. The auditor is unbiased and objective. 7. 003. 923. 08 8. Auditor should provide absolute assura nce about the material misstatements in financial statements. . 002. 414. 59 9. The audit report provides assurance about the entity’s future performance. 7. 004. 492. 51 10. The auditor agrees with the accounting policies of the entity. 7. 004. 042. 96 The table shows that statistically significant differences exist from the view point of students having no audit idea in terms of the assessment point no: 2,3,4,8. It indicates that they expect unreasonably from the auditors regarding their responsibilities of detecting and preventing all frauds and also auditors’ agreement with the entity’s accounting policies.Table 3: Responses of Students completing two (2) courses (Audits III). Assessment pointsReasonableness scoreMeanDeviation 1. An auditor is a watchdog not a bloodhound. 7. 005. 641. 36 2. Auditor is responsible for audit failure, not for audit risk. 7. 004. 982. 02 3. Auditor is responsible for detecting all fraud. 7. 003. 873. 13 4. Auditing exists only b ecause of legal binding. 7. 005. 111. 89 5. The auditor is responsible for soundness in internal control7. 004. 892. 11 6. The auditor is liable for maintaining accounting records. . 006. 010. 99 7. The auditor is unbiased and objective. 7. 004. 922. 08 8. Auditor should provide absolute assurance about the material misstatements in financial statements. 7. 004. 592. 41 9. The audit report provides assurance about the entity’s future performance. 7. 002. 594. 41 10. The auditor agrees with the accounting policies of the entity. 7. 005. 581. 42 Table 3 presents the study results out of students who completed two audit courses. Significant gap was found in the point that audit report provides prediction of future performances of any entity.Again in detecting and preventing all fraud of any entity. In respect of some of the six audit threats, the auditors’ objectivity and neutrality was questioned resulting in some expectation gap. Table 4: Responses of Articled students either level I or level II. Assessment pointsReasonableness scoreMeanDeviation 1. An auditor is a watchdog not a bloodhound. 7. 006. 810. 19 2. Auditor is responsible for audit failure, not for audit risk. 7. 006. 800. 20 3. Auditor is responsible for detecting all fraud. 7. 002. 024. 98 4. Auditing exists only because of legal binding. . 005. 241. 76 5. The auditor is responsible for soundness in internal control7. 005. 911. 09 6. The auditor is liable for maintaining accounting records. 7. 000. 896. 11 7. The auditor is unbiased and objective. 7. 006. 870. 13 8. Auditor should provide absolute assurance about the material misstatements in financial statements. 7. 001. 315. 69 9. The audit report provides assurance about the entity’s future performance. 7. 004. 812. 19 10. The auditor agrees with the accounting policies of the entity. 7. 002. 114. 89The table shows the survey results from professional students who are from level I and level II of professional accountancy. He re the respondents were in line to set a expectation ceiling. Table -5: Showing the deviations between four respondent groups. Assessment pointsDeviation Table-1Deviation Table-2Deviation Table-3Deviation Table-4 1. An auditor is a watchdog not a bloodhound. 4. 282. 911. 360. 19 2. Auditor is responsible for audit failure, not for audit risk. 2. 563. 812. 020. 20 3. Auditor is responsible for detecting all fraud. 2. 882. 083. 134. 98 4. Auditing exists only because of legal binding. . 973. 331. 891. 76 5. The auditor is responsible for soundness in internal control1. 641. 442. 111. 09 6. The auditor is liable for maintaining accounting records. 1. 430. 430. 996. 11 7. The auditor is unbiased and objective. 1. 323. 082. 080. 13 8. Auditor should provide absolute assurance about the material misstatements in financial statements. 1. 774. 592. 415. 69 9. The audit report provides assurance about the entity’s future performance. 0. 202. 514. 412. 19 10. The auditor agrees with th e accounting policies of the entity. 2. 612. 961. 424. 89We the group ‘CRYSTAL HEART’ conducted this study to address whether the perpetual audit expectation gap between the auditors and the users of financial statements is reasonable and how audit knowledge provided by Dept. of Accounting and Information Systems of University of Dhaka affected this gap. The study were mainly concentrated on identifying audit expectation gap in the areas of audit liability of the auditors, audit reliability from the viewpoint of naive (general) investors, students who have no audit knowledge or have taken at least two audit courses and professionals and materiality of audit report to them.The study revealed the presence of audit expectation gap in Bangladesh. In the area of auditors’ responsibilities the naive (general) investors putting the audit knowledge less students second in row expected much more i,e; unreasonably out of the auditors. The professionals’ responses in dicated their responsibilities were defined in different standards. Another area of this study regarding audit reliability showed a wide gap from each of the four (4) respondent groups. As the auditors work on sampling base, and audit risk is subject to well-organized fraud from the past if the management.Also self-interest threat, review threats are still considerable, the gap in the sense of reliability comprised of a big portion. The other sector of the survey- audit report’s materiality revealed that the decision makers out of the society did not depend much on audit report i,e; the majority portion lacks analysis ability who constitute the expectation floor much away from the ceiling set by the audit assurance providers. Although almost significant portion of respondent considered audit report’s materiality contributing to widen the gap.We also found knowledge on auditing helps in some regard but not to the extent that professionals considered. Conclusion: The stu dy attempted on addressing audit expectation gap in Bangladesh. Further, it assessed whether and how much knowledge on the concerned field affects this gap. The students of University of Dhaka under Dept. of Accounting Information Systems and students under ICAB were proxied on behalf of the users, on the presumption that they are most knowledgeable among the society.The findings of the study reveals the existence of expectation gap, some how it is wider in some aspects and predict a much more gap in terms of the people of the society. It also indicated that so far the students go away from their courses they merge gradually with the general people that predict future expectation gap to be wider. So, future studies should concentrate on clarifying the riskiness of audit by identifying clear sectors of audit expectation gap.

High concern for Self and Others Essays

High concern for Self and Others Essays High concern for Self and Others Essay High concern for Self and Others Essay That is to say this strategy encourages people to cooperate with each other. Each party confronts with conflict and exchanges relevant information to find out the best solution for the problem. For example, in some cases both parties have different pieces of information so they mention to different data. It results in confusing and misinterpreting. By having more clear conversation and understanding on both sides may lessen suspects. Therefore, a leader may use the integrating style to dissolve conflict while sustain team work. Obliging: Low concern for Self and High Concern for Others In case of unimportant issue, obliging person try to reduce conflict by accepting the concern of the other to keep relationship. For example, in a sales department Julie found herself in conflict with Mark by taking his customer unintentionally. In fact it was the customer who desired to buy a product with her. However, Julie considered that this was not a big customer account so she decided to return the customer and keep relation with Mark. This means that for long term benefits Mary concerned prioritizing the relationship with her colleague rather than keeping the customer. Dominating: High Concern for Self and Low Concern for Others Hofstede stated that for this style each party tries to defend on what they believe and competes with the other. Thus, it is possible to end up with more conflicts if one of the two parties has a strong self-center attitude and does not willingly accept the result of judgment. Under this circumstance, it may destroy co-operation in a group. It seems that most people, who respond by this style, want to be a winner. So it hardly creates friendly atmosphere between members of the group. Avoiding: Low Concern for Self and Others This approach is inappropriate for both interpersonal conflict and group conflict since the issue which causes conflict is not considered but postponed. Hofstede said that This style has been associated with ignoring, withdrawal, sidestepping or see no evil, hear no evil, speak no evil situations. For this reason it still exists and can be reoccurred at any time in the future. Compromising: Intermediate in Concern for Self and Others This solution creates a win-win situation if two parties are happy to lessen their requirements by negotiating to the extent that satisfies both sides. So in a condition that people incline to compromise, the leaders have to be capable of negotiating to handle with it. From the theory of Hofstede, it suggests that leaders should employ integrating and compromising methods to deal with group conflict in order to encourage group work. When leaders come to a conclusion that conflict can be managed by compromising, negotiation may be need and the Mintzbergs decision making model may be helpful to reach an effective conflict resolution.

Organizational Management and Operations Research Paper

Organizational Management and Operations - Research Paper Example For instance, State bureaus of investigation is found to every Attorney’s general office of each state. Furthermore, State Governments have their own enforcement division like capitol police and Campus police. At the local organizational level of policing, there are county police or Sheriff’s Departments. County police have countywide authority or control which normally exist in metropolitan counties. County police have three categories which could be full service, limited service and restricted service. The difference in these three different services is the associated coverage control of their prevailing areas of responsibilities (Palmiotto & Unnithan, 2010, p.66). For instance, the full service country police tend to have control of the entire county with full spectrum of police services. The limited service couty police on the other hand may only have to provide their service to some areas under the existence of certain contracts. The restricted service country poli ce normally provide service as security police to facilities and parks of a county. However, in some local areas in the US, there are no county police, but instead the Sheriff’s offices, which both act as law enforcement agency and sheriff and country police at the same time. Just like county police, Sheriff’s offices could be categorized as full service, limited service and restricted service (Dempsey and Forst, 2011, p.62). Full service Sheriff’s offices have to cover all traditional law-enforcement functions like countywide patrol and initiate investigations in all municipal boundaries. Limited service of Sheriff’s offices on the other hand is linked with security police duties on county properties, so they have to perform some traditional law-enforcement duties. The restricted service Sheriff’s offices on the other hand are designed to provide basic court related functions like keeping the country jail, prisoners transportation, courthouse secu rity aid and other related functions. In addition, at the local organizational level, there are also municipa police in which they usually are identified as metropolitan police. In most cities in the US and larger towns, there are police departments that usually incur significant larger departments together with a considerable amount of budgets, resources and responsibilities. Analysis We are now ready to analyze the similarities and differences of the organizational, management, administration and operational functions of the above-stated organizational levels of policing. Common to all of the above policing organizational levels is their general basic function which is the law enforcement. This could be generally categorized as maintaining order, enforcing the law and providing services to the community (Cole & Smith, 2009, p.169). The Federal police have remarkable functions linked with law enforcement at the federal level. State bureaus of investigation, capitol police and Campu s police at the state level are designed to intiate a specific function which is to enforce the law within the State. Sheriff’s offices and county police on the other hand are obliged to enforce the law at varying categories of services at the county or municipal level. In other words, no one could contest the fact that these organizational le

Financial analysis of Sainsbury plc and Tesco Plc Essay

Financial analysis of Sainsbury plc and Tesco Plc - Essay Example The paper will highlight the Key features and the current strategies directed by the companies followed by the Calculation of financial ratios for each company, and Compare with earlier years, that allow to judge the financial performance and position for the company, and to interpret if the company's assessment of its own performance as shown in the Financial Highlights and Chairman's Statement a good representation. Then comparison of the two companies together, followed by comparison with the industrial average. The basic structure of this research essay will be divided to five sections: Firstly: Brief definitions of the company’s activities and their major business, when they operate as well as the current strategies directed by the company and also why choose these two firms; Secondly: The calculation of the financial ratios; Thirdly: Financial Analysis; Fourthly: the limitations of ratios; Finally summary and conclusions. This research essay will also make a research int o thedifferent type of stock price prediction models and will select the time series model to predict the stock price for two years and then compare them with the actual stock price of the above companies and present the reasearch findings and will make a detailed analysis of the same.A intercompany analysis between Tesco and Sainsbury will be carried over and also a comparison with the industry’s average will also carried over to know how these companies are performing as compared to the industry’s average. 1. Short Narration of the Activities of the Companies Sainsbury Plc Sainsbury being a supermarket chain, J. Sainsbury Plc is a renowned retailer operating from London and also ventured into construction activities, real estate and owning a commercial bank in UK. Established in the year 1869, Sainsbury is having around 337 convenience stores and 557 Supermarkets, and Sainsbury owns a floor space ranging from 15,000 to in excess of 40,000 square feet and has supermar ket branches throughout the UK and in the UK and about forty percent of these products are own brands of Sainsbury. Salisbury is having more than 5000 own brands in health and food sector. Apart from the grocery and food products, the majority of the Sainsbury stores offers fish and meat counters, a delicatessen, bread baked on the premises of Sainsbury, coffee shops, pharmacies, gas stations and restaurants. By sales value, Salisbury is the largest UK retailer of Fairtrade products as it sourced ethically and responsibly around ?280 million in the year 2011 alone. Under the brand names of Jackson’s and Bells Stores, Sainsbury manages its convenience stores and also offers a variety of the local brand mainly through the Shell franchise. Sainsbury also markets its own brands along with specialty and ethnic food products like Indian, American, Asian, Italian, low-priced products and organic products. Sainsbury also added house wares and clothing to its retail list of products. Sainsbury also owns a bank in collaboration with the Bank of Scotland, which was the first-ever bank owned by a supermarket in the UK, and its clients numbers have surpassed more than two million numbers as of date. With regard to land associated with the Sainsbury Supermarkets, it is being managed by Sainsbury Property Company and JS Developments, a Sainsbury’s real estate development company. State the different sectors in which saninsbury deals, % revenue In 2006, Sainsbury acquired 4 stores from Somerfield. (Plunkett 2008). As of 2011, Sainsbury is having in a week around 21 million customer transactions and have a market share around 16% in the UK. Sainsbury is offering employment to more than 150,000 individuals. During the year 2011, Sainsbury opened extra 47 convinient stores, and it had

Entrepreneurial Risk Traits and the Ability to Manage Uncertainties Essay

Entrepreneurial Risk Traits and the Ability to Manage Uncertainties - Essay Example As the owner of the business, an entrepreneur is also perceived as a risk taker. This is because all the decisions pertaining to the success or failure of the business lies with him. Despite this revelation, the Global Entrepreneurship Monitor in 2006 reported that many people in the UK are risk averse, with more than two-thirds of respondents revealing so. As many of businesses fail, such fears are well placed. Many businesses fail due to a number of reasons among them being lack of finance, poor infrastructure, shortage of skills and complexity of regulations or the red tape among others (Storey 1994, p.5-9). Nevertheless, the ability to evaluate the uncertainties and risks that are integral part of all businesses decisions is a vital element of successful entrepreneurship. For this to be accomplished, entrepreneurs must do their research properly to ensure that all reasonable steps are taken to mitigate any potential failure. This is because, the outcome of a successful risk takin g result into a profitable venture (Timmons 1999, p.15-22). The objective of this paper is to explore how the entrepreneurial trait of risk taking and the ability to cope with uncertainty may impact the operating environment of a small business. ... Because of these risks and uncertainties, small business entrepreneurs live in fear of failing to accomplish their goals of business success. It is, therefore, imperative that small business entrepreneurs must be vigilant to ensure that they do not plunge into the ‘pit holes’ of the business. Business expansion for instance comes with many challenges most of which comes as a result of lack of knowledge of new locations, and lack of the ability of manage large strategic, structural, technological and the human resource and the constrain of monetary base as well according to Rae (2007, p.10). Expanding the size of the business implies that more employees are required; more capital is also needed as well as the challenges of coping under the new business environment. Some of the risks and uncertainties that an entrepreneur must be aware of and device proper ways to manage them for the success of the business include: Financial constraints Entrepreneurs are definitely faced by the risk of inadequate finance especially when trying to expand their business venture. This is because no single business can be expanded without the need of more capital investment. Since the business is small, it may not be at a position to provide the more capital outlay required to meet all the business needs. As such, an entrepreneur must be at a position to take all the risks necessary to ensure that the probable financial needs are available. For instance, an entrepreneur should take the risk by borrowing the required finance from financial institutions. The other strategy that may be employed by the entrepreneur includes seeking a merger with other firms to help pull resources together for the success of the business. An entrepreneur with such a risk-taking trait will easily come

Wireless Sensor Chip to Protect Wildlife

Wireless Sensor Chip to Protect Wildlife Name : Boyu Yao Summary The basic motivation of implanting the wireless sensor on different animals is that they are illegally being poached killed and smuggled or traded for the medicinal purposes while the authorities have not been completely able to stop this issues. The wireless sensor networks would be developed to cater this issue in which sensors would be implanted in animal that would give the information to the administrators about the animal being attacked. The information would be collected through camera for visual, micro phone for audio, GPs for location and heart rate sensor for getting an idea about the medical or biological symptoms of the animals whose heart rate increases as it senses danger. The information would be sent to the mobile phones connected to the sensor. This can be a really effective and faster way to overcome the issue and also the find out the real culprit behind this illegal poaching of the animals. Points for Extension Information must be given about the total battery life of the sensor and complete device that would be implanted along with the type of battery being used to make sure it is safe and sound as animals go into water. Detailed ways and mechanism of implanting the sensors into the bodies of the animals must be provided as the picture showed the sensor just placed on the head of the animal. Discussion about placing sensor at right place must be provided The network protocols that would be sued for the wireless communication should be illustrated in more detail. Interesting points The idea of getting the information about the health of the animals through measuring the heart was a great idea of getting the physical information The idea for future development of using the solar energy for battery charging along with size reduction is a good way for making device efficient. The connection and information sent to the monitors mobile is the fastest and most interesting way of communication. Student 2 Name : Shashank Student number: N9537112 Topic: Proximity sensors Summary: This presentation gave a comprehensive overview of the proximity sensors starting with the determination of difference between the capacitive and inductive sensors. The sensors function by measuring the changes in the capacity whenever an object comes near to the sensor while the size and the distance of the object hugely determines the changes in the capacitive. The advantage of the sensor is that it does not need to be in physical contact while the low cost and applications over the wide range of the appliances and electronic devices is another fact. The sensor the sensor works by emitting the electromagnetic fields and then measuring the strength of the signals getting back. The changes in capacitance is measured as sensor acts as the one plate of it and the object acts as the other plate of the capacitance.   The capacity of the sensor as just mentioned is closely related to the size and distances. Point needing Extension There must be more information delivered about the mechanism of installing these sensor in different devices More information should be given about the capacitive sensing abilities of these sensors with respect to a specific location. The working of these proximity sensors is not described in detail as well as the actual or real form or picture of the device was not included. Interesting points The fact that the power consumption of these sensors is very low makes them suitable for application in mobile devices having no direct power contact. The sensors work perfectly without the human intervention in the form of physical contact which makes its convenient and safer for use. It can be applied in a variety of device with the various functions like in car parking to avoid collisions and mobile phones to avoid wrong calls and detect touch.

Sexism in Film Essay example -- Film

In society, women are often perceived as the weaker sex, both physically and mentally. In modern times women have leveled the playing field between men and women, and feminism is a highly discussed topic, but for years, women faced discrimination and prejudice both in life and in the workplace, due to their sex. This way of thinking flooded into the world of film. In their works, the authors of each of the various sources address the limitations and liberations of women both on and off the screen in nineteenth century Film and Cinema. Not every source is completely filled with information related to the research topic, but they do cover and analyze many of the same points from different perspectives. Prominent points addressed in each source include the domination of the male voice in cinema, the presentation of women on screen, and society’s influence on the status of women roles in film. A common concept in a lot of the sources is that men dominate the film industry both onscreen and off. According to the article, Why There are no Women in the Movies, â€Å"men make the movies and the relationships and roles are molded according to the male viewpoint† (Yates 226). This, in relation to the other sources, is a very valid fact. Coinciding with his point, Hollywood Film Critic, Richard Corliss states in his TIME Magazine article, Calling Their Own Shots: Women Directors Make it in Hollywood, that â€Å"the guys ran things—as producers, directors, bosses†¦Ã¢â‚¬  Men were behind the scenes, they decided what scripts got chosen to be made into films. They were the heads of production companies and producers of the films. Whatever they said†¦went. Men were not only in charge of what was going on onscreen, but they monopolized off-screen positions as we... ...e. â€Å"The Allure of the Predatory Woman in Fatal Attraction and Other Current American Movies.† Journal of Popular Culture 26.3 (Winter 1992): 47-57. Academic Search Complete. Web. 13 March 2015. Mahar, Karen Ward. Women Filmmakers in Early Hollywood. Baltimore: Johns Hopkins UP, 2006. Print Pomerance, Murray, ed. Ladies and Gentlemen, Boys and Girls: Gender in Film at the End of the Twentieth Century. Albany: State University of New York Press, 2001. Print. Quart, Barbara Koenig. Women Directors: The Emergence of a New Cinema. New York: Praeger, 1988. Print.. Segar, Linda. When Women Call The Shots: The Developing Power and Influence of Women in Television and Film. New York: Henry Holt and Company, 1996. Print. Yates, John. â€Å"Why There are no Women in the Movies.† Journal of Popular Film 4.3 (1975): 223-234. America: History & Life. Web. 13 March 2015.

Selling to Cynics

Summary – Shock advertising Generation X is society’s trendiest group, it is realistic and under the age of thirty. Advertisers have recently discovered this segment and are willing to sell directly to them now, but also would like to start a relationship that goes beyond this generation. The problem is that Generation X doesn’t trust advertisers, they are aware of the fact that there are companies willing to sell them products they don’t want. These companies are desperate to reach this new segment with the help of advertisement agencies who speak â€Å"their language†.Tim Delaney made the advertisement for Pepe jeans, which is an advertisement with the darker values of generation X, as it shows disturbing images and alienated teenagers. Pepe Jeans wants to dissociate itself from the corporate culture. They think their advertisement did not offend their targeted audience, as the idea of how negative or dark these thoughts are, are in the eye (or mi nd) of the beholder. Jiro Ejaife from â€Å"don’t tell it magazine† wanted an advertisement based on the â€Å"amusing† violence in cult movies. Their advertisement shows a teenager being shot repeatedly.He made the advertisement intentionally over the top, and thinks the question of morality should lie with the church, family and schools. The test viewing shows that teenagers disagree about the violence used in this advertisement. Some think the advertisement is unacceptable, others are not offended, as nowadays there is much more violence in movies. The advertisement industry is disputing the use of â€Å"Shock advertising†, and the moral cause of this new tactic, as advertising doesn’t only sell a product, but also sells behavior and attitude with the same efficiency.Adrian Holmes of Howard-Spink advertising is one of the acceptable advertisers, he thinks it is in the moral interest of the country and the commercial interest of the industry that these â€Å"shock advertisers† should be brought into line. These types of advertisements give ammunition to the anti-advertising lobby, which will use it against all advertisers and curtail whatever creator freedom they still have. Christopher Ogden of the advertising standards authority relies on the self regulation system where advertisers themselves behave responsibly. The authority itself however would act hard if the advertisers use anti-social advertisements.The idea of Professor Malcolm Mc Donald of the Cranfield School of management is that advertisers who chose for short term sensational game always lose in the long run, as there are not only the shareholders to please but also other stakeholders like employees, pressure groups, etc. Finally Geoffrey Ellerton of midland bank thinks the more you target and advertisement very specifically for a particular market niche like the teenage audience, the greater the risk that you give any other audience the idea that the o rganization is not for them but for a younger aged group.Midland bank uses an advertisement which shows an adolescent person leaving his parents to live on his own. Test viewing has shown that teenagers are indifferent to this kind of advertisement as it did not make an impact on them. We can conclude that the advertisement business is caught between two worlds, the moralists and the mainstream on the one hand and a young market with entirely different ethical ideas on the other hand. Generation X might just turn their backs to the advertisers.

Hemp essays

Hemp essays Throughout American history our country has come to rely on many different natural resources. With technology and the population increasing, the number of fossil fuel reserves and natural forests are going down. What America needs is a renewable source of fuels and fibers that will meet the growing needs of the future, but will not damage our environment. One of the most promising sources of fiber, fuel, and natural oil is hemp. Hemp, also known as Cannabis Sativa L, has been used in our country since the early 17th century (Schreiber 160). Although hemp is considered an illegal drug, many people forget that it is a part of our countrys history. Despite its negative connotations, hemp has the potential to revolutionize the paper, cotton, and fuel industries. Its long fibers can be weaved with others to make stronger clothing, while its pulp can be used to make stronger paper. It has been known as an important resource for thousands of years, and in the future, perhaps it will be agai n. Hemp is a plant that originated in Asia several thousand years ago (Schreiber 7). Its genus is called Cannabis, to which there are three sub species, Sativa, Indica, and Ruderalis. Hemp is of the sativa family, which normally grows to about 4 meters and has a hollow, fibrous stem. When grown industrially, the male plant is used primarily because it grows tall and spindly, producing the most fiber, and allowing the farmer to plant more in a smaller area. The female plant is much shorter, and produces buds. Hemp is often confused with another plant of the same genus, Marijuana. Because of this confusion it is imperative that the differences between these two plants are understood. Although very similar, Marijuana is not the same plant as hemp (Williams 2). Marijuana, also known as pot, hashish, or weed, is grown for its buds and leaves, to produce psychoactive effects when introduced into the human body. Marijuana has high levels of THC (Delta-9 ...